Voters want to see their politicians' practice what they preach - it is a minefield!
Challenge
Political parties face a daily onslaught from “popularism” and social media.
In an age where commentators are looking for hypocrisy, stories can’t be “buried” and careless “tweets” from years ago are coming back to haunt candidates globally.
Maestro-Solution
Political parties have to implement strict discipline both in candidate selection and their ongoing conduct.